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Hearts & Science - an OMG agency

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Safety on TikTok 2023 Annual Report

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How brands can harness the passion of gaming fandom

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The Expert Verdict on CTV: how to make your media spend work harder

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Search advertising & SEO depend on PR

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Where AI and Marketing Collide: 2024 CX Predictions

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Amplify 2.0: Planning for attention

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How can advertisers create seamless cross-device experiences for consumers?

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Sea-Doo uses precise local targeting & increases website conversions by 43%

Sea-Doo uses precise local targeting & increases website conversions by 43%

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ID5's 2023 State of Digital Identity Report

ID5's 2023 State of Digital Identity Report

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Streaming TV's New Era: how ads are powering streaming TV's future

Streaming TV's New Era: how ads are powering streaming TV's future

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Main navigation

Who we are
Back
Who we are

IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 1,200 members from publishers, ad tech providers, agencies and brands.
About us

Back
About us

Our story

Back
Our story

Our story

Rediscover the Joy of Digital

Back
Rediscover the Joy of Digital

Meet the team

Back
Meet the team

Careers

Back
Careers

Media Centre

Back
Media Centre

Rediscover the Joy of Digital
Our work
Back
Our work

Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably.
Gold Standard

Back
Gold Standard

Post-cookie preparation

Back
Post-cookie preparation

Policy & standards

Back
Policy & standards

Transparency

Back
Transparency

Inclusion, Diversity & Equity

Back
Inclusion, Diversity & Equity

Sustainability in digital

Back
Sustainability in digital

Policy

Back
Policy

GDPR

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GDPR

Research

Back
Research

Adspend

Back
Adspend

The Digital Dividend

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The Digital Dividend

IAB Compass

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IAB Compass

Effectiveness

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Effectiveness

Attention

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Attention

Real Living

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Real Living

Powering Up

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Powering Up

Direct to Consumer

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Direct to Consumer

Born Online

All research

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All research

Research

Resources & tools

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Resources & tools

Why digital?

Back
Why digital?

The Evidence

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The Evidence

IAB Showcase for Change

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IAB Showcase for Change

Perspectives on Trust and Effectiveness

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Perspectives on Trust and Effectiveness

Case studies

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Case studies

Measurement Toolkit

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Measurement Toolkit

Tool for small businesses

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Tool for small businesses

Adspend Analyser

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Adspend Analyser

Jargon Buster

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Jargon Buster

Guide to Digital Innovation

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Guide to Digital Innovation

Connected TV

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Connected TV

Get into Digital

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Get into Digital

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News

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Industry sectors

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Retail media

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Digital out-of-home

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Digital out-of-home

Audio

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Audio

Gaming

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Gaming

More sector resources

Back
More sector resources

IAB UK Gold Standard
Our members
Back
Our members

Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.
Membership benefits

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Membership benefits

Member Vault

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IAB Global Network

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IAB Global Network

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Industry groups

Spill the Tea with The IAB

Back
Spill the Tea with The IAB

Meet our members

Back
Meet our members

Explore the Member Vault
Events & training
Back
Events & training

We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.
Events

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Past events on-demand

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